my name is... abaGada

We are a data driven company, passionate about online marketing. We plan, execute, optimize and analyze high scale, multi platform, marketing activities for global brands. abaGada, part of Dentsu Aegis Network – the 3rd largest advertising and media group in the world, brings together individual brilliance and passion to produce innovative solutions for business. abaGada leverages this network, providing clients with local understanding of markets across the globe.

Our approach

In the modern ecosystem data is the base for every educated decision. As data comes in many shapes and forms our first task is building data consistency across the different organizations’ systems and the marketing platforms. Once we have set a stable foundation we can move on to analyze, optimize, extract marketing insights and test new ideas. We are big fans of automating repetitive tasks. We build ad-hoc algorithms tailored for a specific activity and the technology to automate it.

We pride ourselves on our ability to fuse our analytical expertise whilst still delivering beautifully executed responsive creative assets. Our experienced studio works on performance-driven designs, from banner creation, animation, text ad copy-writing, LP layouts, & A/B testing.

Our working process

Data consistency

& implementation

& analysis

Performance driven

Extracting & reflecting
marketing insights

Our services provide a
360° solution

Our Tel Aviv branch, with 50 passionate and talented marketing specialists, provides 360° media services to our export oriented clients. We have a clear digital orientation with a unique expertise in Performance Marketing activities. We exist to help our clients win, keep and grow their best customers in the digital economy. We utilize data and custom built solutions to create personalized and connected experiences that deliver transformative business outcomes.







Our team

Diverse. Professional. Multinational. Can-do attitude.

We invest and care for our people, and consistently achieve top ranking employee satisfaction. This leaves our employees confident and empowered to drive the client agenda and promote innovation in their way of working.

Moshe Shechter

Tech Lead

Ariella Braunold

Managing Director

Kobi Frankental

Founder, CTO

דפנה קץ

Daphna Katz

Team Leader

Nizan Teeni

Performance Lead

Kama Sacajiu

Team Leader

Ourcareer opportunities
Join the world’s leading business performance agency

What are your responsibilities?

  • Client relations: Lead and manage client relationships, be accountable for your clients’ portfolio, participate in pitches and sales processes, be your clients’ trusted advisor.
  • Team Manager Manage a team of PPC Account Managers and Account Strategists. Inspire, empower, motivate and coach them. Balance workload properly, assign tasks to appropriate staff and anticipate potential issues. Detect the talents and help them in their personal development.
  • Partnership with digital Media channel– Create and maintain our relationships with the digital media platforms, with a strong focus on Google, Facebook, Taboola and Outbrain.

Job Requirements:

  • B.A \ B.Sc. or equivalent degree – A must. MBA- An advantage.
  • 2-3 years of hands on PPC experience in a media company / agency.
  • Experience running performance lead activity – huge advantage
  • Managed people for at least 12 months.
  • Have a proven experience working with local clients in the online advertising industry.
  • Strong interpersonal skills: being a natural leader, able to drive people, be driven by insights and results
  • Analytical skills, being flexible, organized, accurate and a real problem solver
  • Fluent in English and Hebrew

What are your responsibilities?

  • Hands-on PPC campaign management across various platforms
  • Research, Planning, Set- up, ongoing optimization, data analysis and reporting
  • Strategic analysis and insight reflection to our clients
  • Manage client communications, face to face meetings, phone calls, VCs, emails
  • Budgeting & account planning
  • Being an online marketing expert and a trusted adviser to our strategic clients

Job Requirements:

  • A \ B.Sc. or equivalent degree
  • 1-2 years of experience in PPC hands-on
  • Proven hands-on experience with programmatic marketing platforms (FB, Google Ads, YouTube etc.) – a must
  • Strong analytical skills, Detail oriented
  • Strong Excel skills (Pivot, Vlookup, Correlations)
  • Strong written and communication skills
  • Fluent English and Hebrew
  • Must be able to deliver and act in fast paced environment under pressure and show dedication to client services
  • Excellent leadership, organization, communication, interpersonal and teamwork skills.
  • Passionate and enthusiastic about Digital marketing
  • Eager to learn new skills independently.

What are your responsibilities?

  • Serve as the primary contact point to the client. Manage day-to-day client interaction, fielding and requests
    Manage expectations of clients and deliverables from the team
  • Be the go- to person for the timeline and ongoing projects; Participates and lead face to face client and vendor meetings
  • Builds positive relationships with internal and external teams executing a high level of interpersonal skills and sensitivity
  • Capable of managing multiple deliverables and ability to seamlessly transition among them
  • Communication Skills: expresses oneself clearly and concisely in oral communications; Writes in a clear, compelling and concise manner; Organizes ideas and information logically and sequentially
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Job Requirements:

  • University graduate
  • Minimum 2-3 years of experience in a project management role, managing the delivery of cross-functional projects
  • Advantage- PMP/ project management certification. – Good English and interpersonal communication, secondary language skills a plus
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while
  • minimizing impact on project momentum
  • Balanced ability to perform analytically and creatively; Well organized multi-tasker able to work independently
  • Good Team player; Ability to work with numbers


What are your responsibilities?

  • Works cohesively with clients and partner agencies.
  • Proactively suggest new means of developing and understanding the client’s marketing objectives
  • Keeps up with the latest trends in media and raises marketing opportunities to internal team and clients.
  • Uncovering unique insight and directions that unlock customer and business value
  • Analyzing internal data as well as existing data in areas such as demographics, socioeconomics and the market for the client’s product and formulating into strategic insights and informed next steps.
  • Ability to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams
  • Assists in the development of media presentations to the client
  • Preparing and presenting full communication strategies in a coherent and in-depth manner to the client

Job Requirements:

  • Native English speaker, secondary language skills is a plus
  • Minimum 4 years’ experience in a multinational advertising agency or in-house marketing department, with specific experience in strategic planning
  • An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client
  • Objectives, priorities or budgets while minimizing impact on project momentum
  • Excited by insight generation, preparing briefs and developing next steps and opportunities, finding insights and data to kick-start a story (presentation) to pitch next steps etc
  • Bachelor’s degree required in marketing, communications or a related field; or equivalent
  • Well organized multi-tasker able to work independently and a good team player
  • Strong communications & presentation Skills


21B Habrazel st., 5th floor,Ramat Hachayal + 972-3-726-4483.

Tel Aviv-Yafo Israel info@abagada.com